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Similarly, The Business of Fashion launc hed the #TiedTogether motion on Social Media, encouraging member of the business from editors to models, to wear a white bandana advocating for "unity, solidarity, and inclusiveness throughout trend week". Fashion public relations involves being in touch with a company's audiences and creating sturdy relationships with them, reaching out to media, and initiating messages that project positive pictures of the corporate. Social media plays an essential role in modern-day trend public relations; enabling practitioners to succeed in a wide range of consumers by way of numerous platforms. Companies such as MUD Jeans, which relies in the Netherlands make use of a leasing scheme for jeans. British high fashion model, Jimmy Choo, was blamed for having sexism in its ad which featured a female British mannequin wearing the brand's boots. In this two-minute ad, men whistle at a model, strolling on the road with red, sleeveless mini dr...

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